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Bouygues Telecom Foundation: A fresh Interactive Facebook Application

Mozaik, with the collaboration of the consulting agency «Image et Strategie», released a new Facebook application providing a rich interactive experience, which went live on Friday 3rd February 2011, for Bouygues Telecom Foundation. This application represents 30 projects ( Projets Lauréats), sponsored by the Foundation’s clients, for the protection of the environment, the solidarity and the promotion of the French language. Continue reading →
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Metrics that Matter the Most in Email Campaigns

The more comprehensive an email program becomes, the more reliant a marketer becomes on incremental downstream metrics like post-click conversions and revenue per email. These downstream metrics are essential to tracking ROI back to email campaigns, and gaining the budgets necessary for continuous email marketing improvements. (2011, "Email Marketing Bench report", Marketing Sherpa,2010) Continue reading →
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For a Great Web Design…

Avoid anything unnecessary. Using Flash animations because they look cool is the wrong strategy. In most cases it’s best not to use animated background or background music. Only use media and animations to help support content and information. (Website ‘Must Haves’ For Driving Traffic, Leads & Sales, Jessica Meher, Hubspot)
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