Word of mouth is still the most important force shaping Gen Y brand perceptions, but websites tie for second place with newspapers and magazines—brands’ traditional marketing weapons of choice. Continue reading →

“Speed will be a critical factor in 2011. Consumers increasingly want to get what they want even faster, and this trend will continue affecting conversion cycles, with impatient users frustrated with click-heavy sites moving elsewhere.” Continue reading →

Soon websites will need to perform on small mobile screens, laptop/PC screens and TV screens. It’s what many are calling the ‘three screen strategy’, being one which makes use of the web and mobile as well as integrating with television broadcasts and perhaps also internet TV.("2011,The Year Ahead in Digital Marketing," Big Mouth Media, December 2010) Continue reading →