If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be. Continue reading →

Provide “social context” around web content and features: Users can grant permission for a Web site to post stories to their Wall, share content with one click and even share wish lists or products that they’ve purchased. Continue reading →

Among internet users, social networking sites are most popular with women and young adults under age 30. Continue reading →