Measuring online campaign success

-List your goals in order to be able to measure them later

-Fix KPIs to calculate your campaign efficiency (what do you want to measure? Share of voice, reach,exposure,sales…)

Posted in: Online Marketing
Posted on August 27, 2012 by mozaik

Αn innovative contest: “Thessaloniki ExcelLens’

5* Excelsior hotel organizes the most modern Facebook contest and invites participants to upload their Instagram photos showing different aspects of Thessaloniki’s excellence: sights, roads, architecture, museums, sea, neighborhoods… Continue reading →

Posted on August 24, 2012 by mozaik

Creativity issues: Fast and more is not the solution

Time to overcome the idea that more, bigger, faster is better.In the digital era, we operate at high speed and quick rythms. However, renewing and refueling energy does not occur so we burn more energy and we become more anxious and less reactive. Continue reading →

Posted on August 20, 2012 by mozaik

Facebook for Business 4 Best Tips

-Connect Facebook and real world -Make integrated campaigns including offline media -Use applications to connect with other social media like Twitter or YouTube -Interact with other business pages Continue reading →

Posted on August 7, 2012 by mozaik