THE NEW ERA OF MULTI- SCREEN REACH

We are, definitely, a nation of multi-screeners. Today’s consumers move from device to device all day long, without limiting themselves to a single screen for a single task. Instead, they may start a search on a smartphone, move to a PC so as to collect more information and finish the task on their tablet. They watch TV and pick up a mobile device to get more information on what they’re seeing.

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