Active Social Media Users are Influential Offline

Research by NM Incite shows that 60 percent of social media users create reviews of products and services. In fact, consumer created reviews/ratings are the preferred source for information about product/service value, price and product quality. Offline, active adult social networkers are more likely than the average adult Internet user to be found at political rallies, professional sporting events and working out at the gym. (State of the Media: The Social Media Report,Nielsen Report, Q3 2011)