Content Management: Be Clear and Not Clever
If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be.
Use simple words that are easy to understand. Your goal is to be understood. Just be clear with what you want people to do on your site. You will gain more fans and followers in the long-run.
(Website ‘Must Haves’ For Driving Traffic, Leads & Sales, Jessica Meher, Hubspot)
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