Using Facebook Connect for Ecommerce
Provide “social context” around web content and features: Users can grant permission for a Web site to post stories to their Wall, share content with one click and even share wish lists or products that they’ve purchased.
Connected users can see what their friends have viewed, commented on, or reviewed at the site. This “social proof” builds trust, as people value their friends’ opinions over strangers’.
(The Facebook marketing update spring 2011, how to use The Open Graph to connect with your market, HubSpot)
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