Global branding and market development for Azade, chain of cosmetics and accessories (Hondos Center group)

Challenge

To create a complete business model from the brand's concept to the realisation of the store.

Achievements

Positioning, philosophy and general concept. Marketing and promotional plan, in store marketing, promotional tools. Art directing & production of photo / video shootings. Sourcing on trends and naming of collections. DVD, CDROM, Website, Global concept store.