{"id":3315,"date":"2013-02-18T12:43:13","date_gmt":"2013-02-18T10:43:13","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=3315"},"modified":"2022-11-21T15:13:21","modified_gmt":"2022-11-21T15:13:21","slug":"mozaik-at-horeca-2013","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/","title":{"rendered":"Mozaik at HORECA 2013"},"content":{"rendered":"

Mozaik\u2019s team was delighted to participate at HORECA 2013, the leading national fair for tourism and catering industry that attracts thousands of professionals in the hospitality sector each year.<\/p>\n

Our presence was not limited to our exhibitor booth; Mozaik\u2019s workshops and presentations had a great impact as its team members unfolded some of the best practices of digital marketing that should be applied in the field of tourism.<\/p>\n

Some important highlights to remember<\/strong><\/p>\n

    \n
  1. The Digital<\/strong> factor plays a great role as it influences the traveler before, during and after the actual travel experience<\/li>\n<\/ol>\n
      \n
    1. The combination of Search<\/strong> & Display<\/strong> advertising is the most effective branding and performance part of your digital marketing mix<\/li>\n<\/ol>\n
        \n
      1. E-mail<\/strong> marketing is an efficient way to utilize the client\u2019s database in order to invest on relationship building, promotions and loyalty strategies<\/li>\n<\/ol>\n
          \n
        1. Web metrics<\/strong> is one of the greatest revolutions that Internet brought about\u00a0 and a major tool to measure, analyze and optimize your digital strategy<\/li>\n<\/ol>\n
            \n
          1. Generate an emotional impact<\/strong> by building an efficient digital experience to promote \u201cDream\u201d as the first step of the digital traveler<\/li>\n<\/ol>\n
              \n
            1. Protect your brand name generated traffic from brand jacking <\/strong>by utilizing search advertising (PPC) and direct those who search your brand<\/strong> by name to your<\/strong> own<\/strong> website<\/li>\n<\/ol>\n
                \n
              1. Get ideas for online exposure<\/strong> by your travel partners (i.e online travel agents )<\/li>\n<\/ol>\n
                  \n
                1. \n
                    \n
                  1. Utilize efficient yield management to optimize online revenue<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                     <\/p>\n

                      \n
                    1. Incorporate the true <\/span>unique selling proposition<\/strong> (USP) comprising of \u201clocation\u201d, \u201ccomfort\u201d and \u201cvalue\u201d into your digital presence<\/span><\/li>\n<\/ol>\n

                      \"Mozaik<\/p>\n

                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                      Mozaik\u2019s team was delighted to participate at HORECA 2013, the leading national fair for tourism and catering industry that attracts thousands of professionals in the hospitality sector each year. Our presence was not limited to our exhibitor booth; Mozaik\u2019s workshops and presentations had a great impact as its team members unfolded some of the best […]<\/p>\n","protected":false},"author":2,"featured_media":5866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[48],"acf":[],"yoast_head":"\nMozaik at HORECA 2013 - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mozaik at HORECA 2013 - Mozaik Journal\" \/>\n<meta property=\"og:description\" content=\"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Mozaik Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MozaikOnline\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-18T10:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T15:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2013\/02\/mozaik-horeca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"746\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mozaik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:site\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mozaik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/\",\"url\":\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/\",\"name\":\"Mozaik at HORECA 2013 - Mozaik Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/#website\"},\"datePublished\":\"2013-02-18T10:43:13+00:00\",\"dateModified\":\"2022-11-21T15:13:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/0d09103aa252462df2b6445f7f3ff533\"},\"description\":\"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mozaik.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mozaik at HORECA 2013\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/#website\",\"url\":\"https:\/\/www.mozaik.com\/blog\/\",\"name\":\"Mozaik Journal\",\"description\":\"Mozaik Journal Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mozaik.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/0d09103aa252462df2b6445f7f3ff533\",\"name\":\"mozaik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c82a5c3832bbe410d93d8f2f8af39da3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c82a5c3832bbe410d93d8f2f8af39da3?s=96&d=mm&r=g\",\"caption\":\"mozaik\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mozaik at HORECA 2013 - Mozaik Journal","description":"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/","og_locale":"en_US","og_type":"article","og_title":"Mozaik at HORECA 2013 - Mozaik Journal","og_description":"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.","og_url":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/","og_site_name":"Mozaik Journal","article_publisher":"https:\/\/www.facebook.com\/MozaikOnline\/?fref=ts","article_published_time":"2013-02-18T10:43:13+00:00","article_modified_time":"2022-11-21T15:13:21+00:00","og_image":[{"width":746,"height":475,"url":"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2013\/02\/mozaik-horeca.jpg","type":"image\/jpeg"}],"author":"mozaik","twitter_card":"summary_large_image","twitter_creator":"@mozaikagency","twitter_site":"@mozaikagency","twitter_misc":{"Written by":"mozaik","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/","url":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/","name":"Mozaik at HORECA 2013 - Mozaik Journal","isPartOf":{"@id":"https:\/\/www.mozaik.com\/blog\/#website"},"datePublished":"2013-02-18T10:43:13+00:00","dateModified":"2022-11-21T15:13:21+00:00","author":{"@id":"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/0d09103aa252462df2b6445f7f3ff533"},"description":"Mozaik\u2019s team participated at HORECA 2013, the leading national fair for tourism and catering industry.","breadcrumb":{"@id":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mozaik.com\/blog\/mozaik-at-horeca-2013\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mozaik.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mozaik at HORECA 2013"}]},{"@type":"WebSite","@id":"https:\/\/www.mozaik.com\/blog\/#website","url":"https:\/\/www.mozaik.com\/blog\/","name":"Mozaik Journal","description":"Mozaik Journal Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mozaik.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/0d09103aa252462df2b6445f7f3ff533","name":"mozaik","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c82a5c3832bbe410d93d8f2f8af39da3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c82a5c3832bbe410d93d8f2f8af39da3?s=96&d=mm&r=g","caption":"mozaik"}}]}},"_links":{"self":[{"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/posts\/3315"}],"collection":[{"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":5,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"predecessor-version":[{"id":9122,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/posts\/3315\/revisions\/9122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/media\/5866"}],"wp:attachment":[{"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mozaik.com\/blog\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}