{"id":3606,"date":"2013-04-09T13:01:15","date_gmt":"2013-04-09T11:01:15","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=3606"},"modified":"2022-11-21T15:24:05","modified_gmt":"2022-11-21T15:24:05","slug":"facebook-graph-search-a-new-social-search-engine","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/facebook-graph-search-a-new-social-search-engine\/","title":{"rendered":"Facebook Graph Search: Social Search Engine"},"content":{"rendered":"<p style=\"text-align: justify;\">It\u2019s been almost two months since the launch of the <strong>Facebook Graph Search<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The Graph Search is a \u2018\u2019<strong>social search engine<\/strong>\u2019\u2019 customized to each user. In other words, you have access to information that is related to your friends. \u00a0The customized information lies on the fact that you can perform a query about your friends. For example, you can perform a query in natural language such as:<\/p>\n<p style=\"text-align: justify;\">\u2018<strong>\u2019Hotels my friends\u2019\u2019<\/strong> and then you have a wide variety of options to choose (with the <strong>\u2018\u2019Facebook Instant\u2019<\/strong>\u2019, similar to Google Instant, that shows relevant search results as you type).<\/p>\n<p style=\"text-align: justify;\">Facebook has pointed out that anything that was previously kept private won\u2019t be revealed. Then, the 3 possible options that you have are:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Hotels my friends have been to<\/strong><\/li>\n<li><strong>Hotels my friends work at<\/strong><\/li>\n<li><strong>Hotels liked by my friends<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignnone\" title=\"facebook search graph\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Picture110.jpg\" alt=\"hotels my friends search term\" width=\"640\" height=\"199\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Important tip: <\/strong>Queries that contain direct negative words, like \u2018\u2019not\u2019\u2019 are not yet supported by Facebook.<\/p>\n<p style=\"text-align: justify;\"><strong>How can local businesses and hotels leverage from this opportunity?<\/strong><\/p>\n<p style=\"text-align: justify;\">The level of search that is offered by Facebook, can be further refined. This refinement of search can help companies or local businesses to gain free branding and online exposure.<\/p>\n<p style=\"text-align: justify;\">The type of businesses\/companies that can gain <strong>brand exposure and awareness<\/strong> through Facebook and the social web are:<\/p>\n<p style=\"text-align: justify;\">Shopping malls, restaurants, hotels, caf\u00e9 bars, supermarkets, etc. These types of businesses can leverage from Facebook Search Graph in order to gain further exposure.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Tips \u2013Best Practices<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Categories:\u00a0 <\/strong>Select the type of category that defines the most your own business<\/p>\n<p style=\"text-align: justify;\"><strong>Sub-categories:\u00a0 <\/strong>Make sure to include as many as possible subcategories related to your brand. The more subcategories you add the likely it is for your business to appear in a variety of results.<\/p>\n<p style=\"text-align: justify;\">So when a user is searching for beach resorts or for Asian restaurants in Athens for example, it is likely for your business to appear.<\/p>\n<p style=\"text-align: justify;\"><strong>Map Location: <\/strong>The map location indicates if, in fact, the query of the user <em>match<\/em><em>es<\/em><em> your business location<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Likes: <\/strong>Make sure that you have enhanced your efforts in order to gain more likes. More \u2018\u2019likes\u2019\u2019, are a vote of confidence by other users. Gradually and especially in 2013, social signals (coming from Facebook, Twitter, Instagram, Pinterest and other social media tools), will play an even greater role in SEO and thus it would be advantageous if you seized the opportunity. Likes, shares are strong signals that will boost your presence on the search results of Facebook Search Graph (along with a targeted description).<\/p>\n<p style=\"text-align: justify;\"><strong>Check-ins: <\/strong>Another vote of confidence, which you need to focus on, is the check-ins.\u00a0 Friends from our virtual\/online circle can be a factor that can determine our final preference for a place, hotel etc., because subconsciously we value more the suggestion of a friend. Make sure that your business is encouraging check-ins with the provision of incentives<strong>.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-3623 size-full\" title=\"facebook search graph\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/shutterstock_74677777.jpg\" alt=\"Shutterstock image - Social Media\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: justify;\" align=\"left\">As previously pointed out, social signals for SEO will start playing an increasingly significant role. Since<strong> Graph Search<\/strong> rolled out just 2 months ago it\u2019s quite early to make assumptions on how it\u2019s going to evolve within Facebook (if it\u2019s going to look more like Google search engine). It\u2019s also early to define the level of impact that social signals (likes, shares, comments) are going to have on SEO but all professionals agree on the growing importance of social media in SEO.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">The next important step for <strong>Facebook Graph Search<\/strong> will be the launch of <strong>Analytics\/Insights<\/strong> that will show how many users have used <strong>Graph Search<\/strong> in order to find your business.<\/p>\n<div style=\"text-align: justify;\">\n<hr align=\"left\" size=\"1\" width=\"33%\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been almost two months since the launch of the Facebook Graph Search. The Graph Search is a \u2018\u2019social search engine\u2019\u2019 customized to each user. In other words, you have access to information that is related to your friends. \u00a0The customized information lies on the fact that you can perform a query about your friends. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[113],"tags":[27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Graph Search: Social Search Engine - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"Read about Facebook&#039;s Graph Search engine and how you can use it to gain access to information that is related to your friends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/facebook-graph-search-a-new-social-search-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Graph Search: Social Search Engine - 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