{"id":4324,"date":"2014-02-04T11:41:00","date_gmt":"2014-02-04T09:41:00","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=4324"},"modified":"2022-11-21T11:36:41","modified_gmt":"2022-11-21T11:36:41","slug":"releasing-insight-from-wtm-london","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/releasing-insight-from-wtm-london\/","title":{"rendered":"Releasing Insight from WTM London"},"content":{"rendered":"

Following its successful annual run the WTM tourism exhibition<\/strong> was held in London<\/strong> between the 4th -7th of November attracting more than 50,000 participants<\/strong>.<\/p>\n

\"WTM_London_stats\"<\/p>\n

Mozaik<\/strong> seized the opportunity to attend one of the biggest tourist events worldwide<\/strong> for the 7th year in a row<\/strong> and participate in discussions with influential speakers related to the industry of tourism<\/strong>.<\/p>\n

Zooming in on the trends that are about to shape the way the travel industry is evolving Mozaik will give you a sneak peek into the new travel direction.<\/p>\n

\"WTM_trends\"<\/p>\n

\u2022 Personalize the Travel Experience<\/strong><\/span><\/p>\n

Travelers seek for personalized experiences<\/strong> through a wealth of social networks that offer unlimited access to information<\/strong>, related traveler feedbacks<\/strong>, hotel and destination insights, photos and images conveying the destination experience in real time<\/strong>. So the new goal is to direct travelers through big data to what is actually relevant to their query. Custom travel is the new trend.<\/p>\n

\u2022 Deploy Multi-Screen Services<\/strong><\/span><\/p>\n

Multi-screening is the new norm. With 75% of the global workforce<\/strong> constantly on the move, 38% of daily interactions<\/strong> occur on smartphones. So, between pc, tablets and mobile, responsive services and mobile concierge are a must.<\/p>\n

\u2022 Build engagement with Social Networking<\/strong><\/span><\/p>\n

Indirect contact has been replaced with direct communication through social networking. Travelers now have a digital voice, they comment, share experiences, research, reply and pay attention to valuable feedback. 83% of online bookings are influenced by social media<\/strong> and it is therefore crucial that your social profile matches your business identity and positioning. Social utility<\/strong> connects people, creates engagement<\/strong>, builds brand loyalty<\/strong> and increases sales<\/strong>, but only in that order.<\/p>\n

\u2022 Impact with Quality Content<\/strong><\/span><\/p>\n

Quality Content is now essential, content should not be simply about selling but for utilizing a purpose, the purpose to relate and connect with your customers. 80% of your content should be to interest & educate your customers<\/strong>, add value and keep your audience engaged, not to promote or sell a product or service. Search engine optimization<\/strong> and search engine marketing<\/strong> will increase engagement<\/strong> and allow travelers to easily reach you.<\/p>\n

\u2022 Increase Interaction<\/strong><\/span><\/p>\n

Increase interaction through images that convey a story, video that generates feeling and gamification<\/strong>, allowing for the discovery of new exciting experiences that customers can relate with. All the above increase the browsing time and the more the browsing the more the engagement.<\/p>\n

\u2022 Acknowledge world trends<\/strong><\/span><\/p>\n

Travel trends are constantly evolving so you need to keep an eye for the new big thing.<\/p>\n

a) Affordable Luxury<\/strong>: Travelers are seeking for quality, value and luxury services in an affordable price as well as for low cost carriers.<\/p>\n

b) Microstays<\/strong>: Bleizure travelers are always on the go, sometimes needing to rest in between meetings, have their privacy for a consultation or even a small space to use as an office for a few hours while traveling.<\/p>\n

c) New Destinations:<\/strong><\/p>\n

\u00a0 \u00a0* Asia witnesses a rapid increase in social networking allowing travelers to arrange their trips in and out of Asia much easier and faster than before.<\/p>\n

\u00a0 \u00a0* The Chinese cruise market is hitting new highs, adding a large number of uneasy to reach destinations up until recently on the travel map.<\/p>\n

\u2022 Provide instant travel information & Services<\/strong><\/span><\/p>\n

Travelers ask questions and need instantaneous answers customized to their habits<\/strong> and travel patterns<\/strong>, before, during and after the trip. You must be present, when a customer is looking for your business he should be able to reach you in one click. You need to match your selling prospects with your customer\u2019s expectations<\/strong> and convey the right message, to the right audience at the right time.<\/p>\n

The bottom line is that customers have limited time for unlimited access<\/strong>, use this knowledge for your advantage<\/strong>.<\/p>\n

Keeping up with the latest trends and technological advances Mozaik<\/a><\/strong> is here to show you the way through the<\/strong> new age of travel<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following its successful annual run the WTM tourism exhibition was held in London between the 4th -7th of November attracting more than 50,000 participants. Mozaik seized the opportunity to attend one of the biggest tourist events worldwide for the 7th year in a row and participate in discussions with influential speakers related to the industry […]<\/p>\n","protected":false},"author":2,"featured_media":5607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[113],"tags":[],"acf":[],"yoast_head":"\nReleasing Insight from WTM London - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"Mozaik seized the opportunity to attend the WTM tourism exhibition and participate in discussions with influential speakers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/releasing-insight-from-wtm-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Releasing Insight from WTM London - 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