Start with a goal<\/strong><\/h2>\nFirst of all you have to set your key performance indicators<\/strong> (KPIs) and your goals<\/strong>. More specifically you have to determine what you want to achieve with social media and set your SMART<\/strong> (specific, measurable, actionable, realistic, timed) objectives according to your company\u2019s needs. ROI in social media can be measured through various metrics, such as: leads, traffic to website, direct customer service, contest entries etc.<\/p>\nWhat about engagement<\/strong><\/h2>\nA powerful social presence can, firstly, help you build brand awareness<\/strong>. Likes, comments, retweets and shares may not translate directly in sales however these interactions can help you gain significant awareness. Companies that leverage social media, can communicate directly with their existing customers, helping also to build brand loyalty. Engagement<\/strong> is an important metric that every digital marketer should add on his company performance. There are also valuable tools that can help you measure your social media account engagement.<\/p>\n![\"brand](\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2014\/06\/01.jpg\")
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<\/h2>\nTracking as usual<\/strong><\/h2>\nIn order to measure your results you have to track<\/strong> your campaigns<\/strong> and your activities on social media in terms of spend, time and employees\u2019 effort. Additionally, every campaign and activation you run, need to achieve specific KPIs. Google Analytics is a great free tool that provides extensive information about campaign performance and can help you derive valuable information.<\/p>\n![\"campaign](\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2014\/06\/02.jpg\")
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<\/h2>\nFaster with advertising<\/strong><\/h2>\n
What about engagement<\/strong><\/h2>\nA powerful social presence can, firstly, help you build brand awareness<\/strong>. Likes, comments, retweets and shares may not translate directly in sales however these interactions can help you gain significant awareness. Companies that leverage social media, can communicate directly with their existing customers, helping also to build brand loyalty. Engagement<\/strong> is an important metric that every digital marketer should add on his company performance. There are also valuable tools that can help you measure your social media account engagement.<\/p>\n<\/p>\n
<\/h2>\nTracking as usual<\/strong><\/h2>\nIn order to measure your results you have to track<\/strong> your campaigns<\/strong> and your activities on social media in terms of spend, time and employees\u2019 effort. Additionally, every campaign and activation you run, need to achieve specific KPIs. Google Analytics is a great free tool that provides extensive information about campaign performance and can help you derive valuable information.<\/p>\n<\/p>\n
<\/h2>\nFaster with advertising<\/strong><\/h2>\n
<\/p>\n
<\/h2>\nTracking as usual<\/strong><\/h2>\nIn order to measure your results you have to track<\/strong> your campaigns<\/strong> and your activities on social media in terms of spend, time and employees\u2019 effort. Additionally, every campaign and activation you run, need to achieve specific KPIs. Google Analytics is a great free tool that provides extensive information about campaign performance and can help you derive valuable information.<\/p>\n<\/p>\n
<\/h2>\nFaster with advertising<\/strong><\/h2>\n
In order to measure your results you have to track<\/strong> your campaigns<\/strong> and your activities on social media in terms of spend, time and employees\u2019 effort. Additionally, every campaign and activation you run, need to achieve specific KPIs. Google Analytics is a great free tool that provides extensive information about campaign performance and can help you derive valuable information.<\/p>\n<\/p>\n<\/h2>\n
Faster with advertising<\/strong><\/h2>\n
![\"social](\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2014\/06\/03.jpg\")
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