{"id":4758,"date":"2014-11-14T11:47:21","date_gmt":"2014-11-14T11:47:21","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=4758"},"modified":"2024-10-29T15:41:34","modified_gmt":"2024-10-29T15:41:34","slug":"through-the-keyhole-marketing-festival-day1","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/","title":{"rendered":"Through the Keyhole: Marketing Festival &#8211; Day#1"},"content":{"rendered":"<p style=\"text-align: left;\">Our team of online marketers attended the Marketing Festival, held in Brno of Czech Republic between the 31st of October and the 2nd of November and is now ready to share with you its secrets\u2026through the keyhole!<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-4767\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-01.jpg\" alt=\"Brno\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Warm welcome from Newton College<\/strong><\/p>\n<p style=\"text-align: left;\">On Friday, we had the opportunity to attend four workshops where industry\u2019s experts shared their knowledge and hands-on advice on a variety of topics. Just before 10:00 am we grabbed a coffee, our laptops and our smiles and headed to Newton College that briefly reminded us of our student life; we stayed there for the rest of the day.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-4763\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-06.jpg\" alt=\"Tag Manager\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong>\u2018Good morning\u2019 from the big advocate of data Simo Ahava<\/strong><\/p>\n<p style=\"text-align: left;\"><a title=\"Simo Ahava\" href=\"http:\/\/www.simoahava.com\/about-simo-ahava\/\" target=\"_blank\" rel=\"noopener\">Simo Ahava<\/a> was the host of our first workshop \u2018Google Tag Manager Masterclass\u2019. The primary goal was, not only to inspire us, but also to show us in a practical way how to make the most of the new features of GTM. Firstly, we were asked to introduce ourselves and rate our level of experience from 1 (or \u2018newbie\u2019) to 5 (or \u2018guru\u2019). The agenda continued with an overview of the GTM v2.00 (recently released) followed by the migration process (from v1.00). With the remaining 100 slides on one window and upgraded GTM on the other, we learned about auto event tracking, custom listeners\u2019 creation, event propagation, data model and multi tags.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-4764\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-02.jpg\" alt=\"Link Building\" width=\"641\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong><br \/>\nEngaging debate for Link Building<\/strong><\/p>\n<p style=\"text-align: left;\">The same morning, we listened to the professional link builders <a title=\"Julie Joyce &amp; Jay Young\" href=\"http:\/\/www.linkfishmedia.com\/about-us\/\" target=\"_blank\" rel=\"noopener\">Julie Joyce &amp; Jay Young <\/a>from Link Fish Media who showed us how to minimize the risk of penalties by getting rid of low quality (dangerous) links. Following Julie\u2019s and Jay\u2019s practical illustration what was clear to everyone was that:<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #99cc00;\"><em>\u201cWhile tools can greatly narrow down the links you need to manually review, nothing can substitute the human eye.\u201d<\/em><\/span><\/p>\n<p style=\"text-align: center;\">\n<\/blockquote>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"size-full wp-image-4765 alignnone\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-04.jpg\" alt=\"Marketing Festival 2014\" width=\"641\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong>A sunny break and brainstorming between sessions<\/strong><\/p>\n<p style=\"text-align: left;\">It was already one o\u2019 clock in the afternoon and despite the fact that we did appreciate the trays of \u2018makov\u00fd z\u00e1vin\u2019 (a.k.a \u2018poppy seed rolls\u2019), we headed for a break. Contrary to our expectations, the weather allowed us to enjoy the break in the sun, in t-shirts and sunglasses. Leaving aside the wasps that interfered with our peace, it was truly a recharging hour that helped us absorb the previous session. That of AdWords Scripts!<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-4779\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-07.jpg\" alt=\"Untitled-1-07\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Inspirations for AdWords<\/strong><\/p>\n<p style=\"text-align: left;\"><a title=\"Russel Savage\" href=\"http:\/\/www.marketingfestival.cz\/en\/lecture\/russell-savage\" target=\"_blank\" rel=\"noopener\">Russell Savage<\/a> who was our next host, loves to save people\u2019s time through automation. He is a renowned Google AdWords Scripts expert and the blogger behind FreeAdWordsScripts.com. His mission for the next few hours was to show us how to design, implement and optimize an AdWords script from A to Z. He started by walking us through the basics of JavaScript while inviting us \u2018on stage\u2019 to write a piece of code; we collaboratively succeeded in building our first script from scratch. We were enthused by the many things that can be (automatically and at scale) implemented, optimized, reviewed, analyzed and prevented using AdWords Scripts. As Russ had put it:<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #99cc00;\"><em>\u201cIf I have to do something twice, I want to automate it.\u201d<\/em><\/span><\/p>\n<p style=\"text-align: center;\">\n<\/blockquote>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-4782\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-05-2.jpg\" alt=\"marketing festival 2014\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Wine delights<\/strong><\/p>\n<p style=\"text-align: left;\">Following 3 hours of coding, our soul and body were ready for our final workshop, the Wine tasting primer.<a title=\"jean michel deluc\" href=\"http:\/\/www.marketingfestival.cz\/en\/workshop\/jean-michel-deluc\" target=\"_blank\" rel=\"noopener\">Jean-Michel Deluc<\/a>, a world-class expert on wine, was waiting for the thirsty marketers in Hotel Barcel\u00f3 where he took us on a tour, through a handpicked selection of wines from different regions of Burgundy, Loire Valley, Bordeaux and Champagne. French wine does rock and we were now educated on how to pick our own bottle and enjoy the rest of Halloween night in Brno\u2019s festive spirit. In Jean- Michel\u2019s words:<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #99cc00;\"><em>\u201cAn open bottle is an empty bottle.\u201d<\/em><\/span><\/p>\n<p style=\"text-align: center;\">\n<\/blockquote>\n<p style=\"text-align: left;\">Friday was scheduled to be an all day workshop delight. But our Marketing Fiesta didn\u2019t stop there\u2026 Stay tuned for the exclusive insights on the two following lecture days by Mozaik\u2019s online marketing team!<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-4762 alignnone\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/Untitled-1-00.png\" alt=\"Mozaik team\" width=\"640\" height=\"480\" \/><\/p>\n<p style=\"text-align: left;\">References:<br \/>\n<a title=\"marketing festival\" href=\"http:\/\/www.marketingfestival.cz\/en%20\" target=\"_blank\" rel=\"noopener\">http:\/\/www.marketingfestival.cz\/en<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our team of online marketers attended the Marketing Festival, held in Brno of Czech Republic between the 31st of October and the 2nd of November and is now ready to share with you its secrets\u2026through the keyhole! Warm welcome from Newton College On Friday, we had the opportunity to attend four workshops where industry\u2019s experts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[48],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Through the Keyhole: Marketing Festival - Day#1 - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"Mozaik&#039;s team of online marketers attended the Marketing Festival 2014, held in Brno of Czech Republic, and is now sharing the experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Through the Keyhole: Marketing Festival - Day#1 - Mozaik Journal\" \/>\n<meta property=\"og:description\" content=\"Mozaik&#039;s team of online marketers attended the Marketing Festival 2014, held in Brno of Czech Republic, and is now sharing the experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/\" \/>\n<meta property=\"og:site_name\" content=\"Mozaik Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MozaikOnline\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-14T11:47:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T15:41:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2014\/11\/Through_the_keyhole.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"746\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mozaik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:site\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mozaik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/\",\"url\":\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/\",\"name\":\"Through the Keyhole: Marketing Festival - Day#1 - Mozaik Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/#website\"},\"datePublished\":\"2014-11-14T11:47:21+00:00\",\"dateModified\":\"2024-10-29T15:41:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/#\/schema\/person\/0d09103aa252462df2b6445f7f3ff533\"},\"description\":\"Mozaik's team of online marketers attended the Marketing Festival 2014, held in Brno of Czech Republic, and is now sharing the experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/through-the-keyhole-marketing-festival-day1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mozaik.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Through the Keyhole: Marketing Festival &#8211; 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