{"id":5277,"date":"2016-01-13T15:02:17","date_gmt":"2016-01-13T13:02:17","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=5277"},"modified":"2023-11-24T14:16:50","modified_gmt":"2023-11-24T14:16:50","slug":"a-leading-site-for-a-cool-brand","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/a-leading-site-for-a-cool-brand\/","title":{"rendered":"A Leading Site for a \u201cCool\u201d Brand"},"content":{"rendered":"<p>STRATEGY<\/p>\n<p style=\"text-align: left;\">The <strong>new Frigoglass website<\/strong> is a <strong>showcase of the leadership, strength and magnitude<\/strong> of the company within the <strong>professional coolers market<\/strong>. Designed to serve a dual purpose, it demonstrates <strong>the state of the art products in terms of design, manufacturing and aftersales care<\/strong> and adds value to Frigoglass\u2019 innovations in engineering, its <strong>worldwide market coverage<\/strong> and the tangible benefits that its customers enjoy.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-9414 size-full\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1.jpg\" alt=\"\" width=\"640\" height=\"2165\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1-89x300.jpg 89w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1-303x1024.jpg 303w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1-454x1536.jpg 454w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Homepage-2-1-605x2048.jpg 605w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">The website has the ability to answer to different visitors needs and to<strong> fuse both commercial and corporate content smoothly<\/strong>, making the visitors\u2019 experience engaging and pleasant.<\/p>\n<p style=\"text-align: left;\">CONCEPT &amp; DESIGN<\/p>\n<p style=\"text-align: left;\">The Frigoglass website needed to convey a clear sense of market leadership. We decided to deliver information with a <strong>modern visual approach<\/strong> combined with <strong>straight-forward web-copy<\/strong> that would reassure the user early-on in the experience. The whole website was <strong>optimized for mobile devices<\/strong> by focusing on related content that the viewer could benefit from while on the go.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-9416 size-full\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Advantages-2.jpg\" alt=\"\" width=\"640\" height=\"3001\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Advantages-2.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Advantages-2-64x300.jpg 64w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/01\/frigoglass_Advantages-2-437x2048.jpg 437w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">The advantages page is a <strong>fully interactive walk-through of Frigoglass\u2019 advantage<\/strong> offerings towards their clientele. A special focus was given to the deeper involvement they offer via the notion of the product lifecycle. The user is gently guided to discover the entire <strong>service range by viewing examples<\/strong>.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/frigoglass_mobile.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5303\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/frigoglass_mobile.png\" alt=\"Frigoglass\" width=\"640\" height=\"363\" \/><\/a><\/p>\n<p style=\"text-align: left;\">IMPLEMENTATION<\/p>\n<p style=\"text-align: left;\">Some of the<strong> latest web techniques<\/strong> were used in the making of the new Frigoglass website. <strong>Triple megamenu<\/strong>,<strong> locally hosted videos on popup players, 2D and 3D animations<\/strong>, styled google maps enhanced with custom scripts, and <strong>responsive SVG graphs<\/strong>, some of the features one can discover, were based mainly <strong>on the use of HTML5, CSS3 and custom JavaScript code<\/strong>. The website has been developed using a <strong>mobile-first logic<\/strong>, in order to present a <strong>unique navigating experience to all users<\/strong> on all kinds and sizes of devices.<\/p>\n<p style=\"text-align: left;\">COPRORATE VIDEO<\/p>\n<p><video src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/FRIGOGLASS-fin.mp4.mp4\" controls=\"controls\" width=\"100%\" height=\"100%\"><\/p>\n<p style=\"text-align: left;\">Mozaik was also in charge of <strong>producing the corporate video of Frigoglass<\/strong>.<br \/>\nThe video\u2019s purpose was to <strong>reinforce the positioning of the brand<\/strong> and outline its magnitude and diversity, present the <strong>full spectrum of the company\u2019s products and services<\/strong>, emphasize on the broad coverage of its trade channels and <strong>outline the brand\u2019s personality, expertize and know-how<\/strong>.<\/p>\n<p style=\"text-align: left;\"><em> To learn more visit now the \u201ccoolest\u201d website online <a href=\"http:\/\/www.frigoglass.com\/\" target=\"_blank\" rel=\"noopener\">www.frigoglass.com<\/a>.<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/video><\/p>\n<p style=\"text-align: left;\">Mozaik was also in charge of <strong>producing the corporate video of Frigoglass<\/strong>.The video\u2019s purpose was to reinforce the <strong>positioning of the brand<\/strong> and outline its magnitude and diversity, present the <strong>full spectrum of the company\u2019s products and services<\/strong>, emphasize on the broad coverage of its trade channels and outline the <strong>brand\u2019s personality, expertize and know-how<\/strong>.<\/p>\n<p style=\"text-align: left;\"><em><strong>To learn more visit now the \u201ccoolest\u201d website online <a title=\"Frigoglass Website\" href=\"http:\/\/www.frigoglass.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.frigoglass.com\/<\/a>.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STRATEGY The new Frigoglass website is a showcase of the leadership, strength and magnitude of the company within the professional coolers market. Designed to serve a dual purpose, it demonstrates the state of the art products in terms of design, manufacturing and aftersales care and adds value to Frigoglass\u2019 innovations in engineering, its worldwide market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[112,116,60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Leading Site for a \u201cCool\u201d Brand - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"The\u00a0new Frigoglass website, designed by Mozaik,\u00a0is a\u00a0showcase of the leadership, strength and magnitude\u00a0of the company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/a-leading-site-for-a-cool-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Leading Site for a \u201cCool\u201d Brand\" \/>\n<meta property=\"og:description\" content=\"The new Frigoglass website is a showcase of the leadership, strength and magnitude of the company within the professional coolers market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mozaik.com\/blog\/a-leading-site-for-a-cool-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Mozaik Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MozaikOnline\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T13:02:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T14:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/frigoglass_Cover.jpg\" \/>\n<meta name=\"author\" content=\"mozaik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:site\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mozaik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/a-leading-site-for-a-cool-brand\/\",\"url\":\"https:\/\/www.mozaik.com\/blog\/a-leading-site-for-a-cool-brand\/\",\"name\":\"A Leading Site for a \u201cCool\u201d Brand - 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