{"id":5320,"date":"2016-02-09T10:25:38","date_gmt":"2016-02-09T08:25:38","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=5320"},"modified":"2022-11-18T15:05:28","modified_gmt":"2022-11-18T15:05:28","slug":"6-steps-for-seo-success-in-2016","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/6-steps-for-seo-success-in-2016\/","title":{"rendered":"6 Steps for SEO success in 2016"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>2016 will be a milestone year for the SEO industry<\/strong> due to the significant shift that has occurred to the search engine ranking factors over the last few months.<!--more--> We live in the <strong>Semantic ERA<\/strong> where search engines are mainly focusing on<strong> user experience<\/strong> and <strong>intention<\/strong> rather than keywords.<br \/>\nMoz, one of the biggest SEO consulting companies, recently conducted a survey over marketing professionals specializing in search engine optimization and concluded that to the most important factors for <strong>SEO impact in 2016<\/strong> will be:<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong style=\"font-style: normal;\">Mobile-friendliness<\/strong> (impact increase: 88%)<\/li>\n<li style=\"text-align: left;\">Analysis of a <strong style=\"font-style: normal;\">page\u2019s perceived value<\/strong> (impact increase: 81%)<\/li>\n<li style=\"text-align: left;\"><strong style=\"font-style: normal;\">Site usage<\/strong> data (impact increase: 67%)<\/li>\n<li style=\"text-align: left;\">Readability and <strong style=\"font-style: normal;\">design<\/strong> (impact increase: 67%).<\/li>\n<\/ul>\n<p style=\"text-align: left;\">So are you going to use the same SEO strategy as you did last year? No! It is time to <strong>re-evaluate your strategy<\/strong>.<\/p>\n<p style=\"text-align: left;\">The key is to <strong>increase the quality of your traffic rather than the quantity<\/strong>. Relevant quality visitors are going to <strong>convert easier<\/strong> and produce <strong>higher revenue<\/strong> for your business.<\/p>\n<p style=\"text-align: left;\">Follow the below tactics and you will be rewarded:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone wp-image-6042 size-full\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/01.jpg\" alt=\"traffic quality\" width=\"640\" height=\"541\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/01.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/01-300x254.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong>1. Social Media are more Important than ever<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Apart from the fact that <strong>social media signals<\/strong> have become a major ranking factor, in 2016 <strong>social posts will also be indexed<\/strong> and appear in search results. Google has already made a deal with <strong>Facebook and twitter<\/strong>. Social posts will carry a value similar to any web page. Additionally, <strong>brand mentions<\/strong>, not using any explicit link, and <strong>off-site reviews<\/strong> will be serving as new forms of off-site authority building.<\/p>\n<p style=\"text-align: left;\">Invest in a <strong>social media strategy<\/strong> and boost your SEO and your online reputation.<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong>2. Improve your Presence in Search Pages (Data)<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Recently Google announced the usage of <strong>Rank Brain<\/strong>. It is an <strong>artificial intelligence learning system<\/strong> designed to better understand the intent of searches and provide appropriate results combined with extra information such as <strong>reviews<\/strong>.<\/p>\n<p style=\"text-align: left;\"><strong> Make your website more appealing<\/strong> on search engine results pages and <strong>increase your CTR<\/strong> by incorporating an effective structured data mark-up language.<\/p>\n<p style=\"text-align: left;\">For Example, Meininger Hotel in Amsterdam uses<strong> structure data to generate review rich snippets<\/strong> that appear in search results.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone wp-image-6044 size-full\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/02.jpg\" alt=\"Improve your Presence in Search Pages \" width=\"640\" height=\"541\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/02.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/02-300x254.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">\u00a0<span style=\"text-decoration: underline;\"><strong>3. Focus on videos and Photos<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong>Written content is still the king<\/strong> and a kind of baseline for most brands. On the other hand, <strong>videos and images<\/strong> are becoming prominent <strong>factors in Google\u2019s vertical searches<\/strong> and a powerful tool in attracting the user\u2019s attention. It is predicted that in 2016 videos and images will outpace written content in terms of <strong>engagement and effectiveness<\/strong>.<\/p>\n<p style=\"text-align: left;\">Build a complete <strong>SEO strategy containing image and video optimization<\/strong> and watch your rankings as well as site usage metrics skyrocket.<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong> 4. Optimize for mobile search<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Search engines in mobile devices receive a number of voice search queries from digital assistants such as <strong>Google Now<\/strong>. A recent research has shown that:<\/p>\n<ul>\n<li style=\"text-align: left;\">55% of teens use <strong style=\"font-style: normal;\">voice search daily<\/strong><\/li>\n<li style=\"text-align: left;\">56% of adults enjoy using voice search.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6045\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/03.jpg\" alt=\"Optimize for mobile search\" width=\"640\" height=\"541\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/03.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/03-300x254.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">As a result, a new type of <strong>long tail keywords<\/strong> that mimic spoken language has emerged rewarding <strong>conversational content<\/strong>.<\/p>\n<p style=\"text-align: left;\">Do not hesitate to reform some of your mobile headlines into questions that include question words such as <strong>who, what, why or where<\/strong>.<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong> 5. Think of Local Search Optimization<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">As the competition in organic results continues to grow, winning over <strong>local search queries<\/strong> is essential. What can you do?<\/p>\n<ul>\n<li style=\"text-align: left;\">Make sure that <strong style=\"font-style: normal;\">google maps information<\/strong> is up to date<\/li>\n<li style=\"text-align: left;\">Create listing in <strong style=\"font-style: normal;\">local directories<\/strong><\/li>\n<li style=\"text-align: left;\">Create listings in <strong style=\"font-style: normal;\">review sites<\/strong><\/li>\n<li style=\"text-align: left;\">Write content for<strong style=\"font-style: normal;\"> local keywords<\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6046\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/04.jpg\" alt=\"Local Search Optimization\" width=\"640\" height=\"541\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/04.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/04-300x254.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong> 6. Focus on User Experience and Website Credibility<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Make sure that you provide the <strong>best possible experience for your visitors<\/strong> in every device. Crafting a thoughtful user experience ensures that <strong>users stay longer<\/strong> and see more pages. The Website user experience in 2016 will be more important than ever and Google will reward you for this!<\/p>\n<p style=\"text-align: left;\">Additionally, if your website is liked it will generate <strong>return visits, sharing, bookmarking, linking<\/strong> and all the signals that contribute to high rankings.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6047\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/05.jpg\" alt=\"User Experience\" width=\"640\" height=\"541\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/05.jpg 640w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2016\/02\/05-300x254.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">How can you do this?<\/p>\n<ul>\n<li style=\"text-align: left;\">Check and <strong style=\"font-style: normal;\">improve your website load time<\/strong> &#8211; desired page load time is approximately 1.20 sec<\/li>\n<li style=\"text-align: left;\">Consider adding an <strong style=\"font-style: normal;\">internal search<\/strong>, particularly for e-commerce<\/li>\n<li style=\"text-align: left;\">Create <strong style=\"font-style: normal;\">blog post<\/strong> providing comprehensive coverage of a relevant topic<\/li>\n<li style=\"text-align: left;\">Use <strong style=\"font-style: normal;\">internal links<\/strong> both to enhance the user experience and increase ranking<\/li>\n<li style=\"text-align: left;\">Make sure that <strong style=\"font-style: normal;\">subcategories and navigation<\/strong> are easy to understand<\/li>\n<li style=\"text-align: left;\">Invest on a <strong style=\"font-style: normal;\">SSL Certificate<\/strong>. Not only will you increase your rankings but since it is also a credibility factor it will help you <strong style=\"font-style: normal;\">boost your conversion rates.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong>The Next Steps for your Online Business<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong>SEO in 2016 <\/strong>should remain the backbone of your online presence as in many ways leads to <strong>higher quality traffic and trusted leads without paying for Ads<\/strong>. It is important to remember that SEO optimized web design is not a one-time project that can then be shelved. It is an <strong>ongoing procedure<\/strong>, continually growing, changing and adapting to new trends and needs. Make sure to take advantage of these opportunities with a successful SEO strategy.<\/p>\n<p style=\"text-align: left;\">Are you ready to <strong>speak with a SEO specialist<\/strong> to get your strategy on the right track?<\/p>\n<p style=\"text-align: left;\">Feel free to contact us at <a href=\"mailto:onlinemarketing@mozaik.com\">onlinemarketing@mozaik.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 will be a milestone year for the SEO industry due to the significant shift that has occurred to the search engine ranking factors over the last few months.<\/p>\n","protected":false},"author":2,"featured_media":6041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[113],"tags":[117],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Steps for SEO success in 2016 - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"In this article, learn about the 6 steps that can ensure SEO success in 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/6-steps-for-seo-success-in-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps for SEO success in 2016 - 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