{"id":5350,"date":"2015-12-15T18:00:39","date_gmt":"2015-12-15T16:00:39","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=5350"},"modified":"2022-11-18T15:49:54","modified_gmt":"2022-11-18T15:49:54","slug":"marketing-festival-2015-mozaik-review","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/marketing-festival-2015-mozaik-review\/","title":{"rendered":"Mozaik @ Marketing Festival 2015 | A Concise Recap"},"content":{"rendered":"

We were very excited to participate in another Marketing Festival in Brno<\/strong> taking place in November<\/strong>. This time, 8 members from our online marketing team<\/strong> traveled to the Czech Republic<\/strong> in order to learn new things and come back full of new insights<\/strong>.<\/p>\n

We started our trip with a morning flight to Prague<\/strong> and our first stop to the capital of the Czech Republic was amazing. We visited the city center<\/strong> and tasted the local cuisine<\/strong> (accompanied with Czech beer of course).<\/p>\n

\"marketing<\/p>\n

Then we drove to the lovely city of Brno<\/strong> in order to get ready for the conference. Our first impression of Brno was great as the city was already filled with the Christmas spirit<\/strong>. We had our first walk around the city and our first local dinner there<\/strong>.<\/p>\n

\"marketing<\/p>\n

On Thursday the 26th<\/sup> of November<\/strong>, we attended the first Workshop<\/strong> where we gained actionable tips on Google Tag manager and Yandex search engine<\/strong>, which is still dominating Russian-speaking countries and offers great tools for marketeers.<\/p>\n

\"marketing<\/a><\/p>\n

Friday<\/strong> was the big day! Digital marketeers from all over Europe gathered in Jan\u00e1\u010dek Theater<\/strong> for a very insightful day. The conference started with a speech from the event organizer<\/strong>, Jind\u0159ich F\u00e1borsk\u00fd<\/strong>, who welcomed us and shared some information about the inauguration of the event.<\/p>\n

\"marketing<\/p>\n

Then we had the chance to listen to some great speeches. The conference started with Oli Gardner<\/strong>, explaining with a great sense of humor<\/strong> how to build the perfect landing page<\/strong>. By deconstructing every single element of a landing page, he displayed many examples and best practices.\u00a0 He showed that if you just follow best practices you will build a Frankenpage.<\/strong><\/p>\n

\"marketing<\/p>\n

@oligardner<\/strong><\/a> \u201cpeople should be able to say what your website is about after seeing it for 5 seconds\u201d<\/em><\/p>\n

Then, Aleyda Solis shared her expertise on SEO<\/strong> and her opinion that there is no single recipe to success.<\/p>\n

\u201cA SEO Expert must first gather and analyze all necessary big data. Analysis of this big data will lead to a custom recipe to success\u201d! <\/em>Aleyda Solis<\/p>\n

Afterwards, amazing Marty Neumeier<\/strong>, the brand guru, looked into the brand flip<\/strong> and explained how important it is to know your brand<\/strong> and to show extra attention to a loyal customer<\/strong>.<\/p>\n

\u201cA brand is a person\u2019s gut feeling about a product, service or organization\u201d It\u2019s not what you say it is, it\u2019s what THEY say it is.<\/em><\/p>\n

\"marketing<\/p>\n

Daniel Gilbert<\/strong>, described how you can build your own automated bidding system in AdWords<\/strong> and also shared tips and insights about better bidding. Dan Petrovic<\/strong> talked about the advanced SEO Process<\/strong>: the most important takeaway was that creating exciting content, catching the news or even creating news is the key for engaging users<\/strong>.<\/p>\n

\u201cContent fatigue: Users mostly scan, they do not read. Try to be engaging. Content should not be mass produced\u201d <\/em>Dan Petrovic<\/p>\n

\"marketing<\/p>\n

Finally, Bjoern Sju elaborated on low-cost tools<\/strong> that make high-end CRM<\/strong> possible with some great examples. During the main speeches we had the time to study some very interesting case studies from the Czech Republic<\/strong>. We also had the chance to discuss with Digital Marketing gurus<\/strong>, as Phil Pearce<\/strong>, about Tag Manager and gain valuable tips for challenges we face in our accounts.<\/p>\n

After this long day, we joined the Brno\u2019s Ballroom Blitz at Richard Adam Gallery<\/strong> to discuss all the new data over wine<\/strong> and relax before the second day of the event.<\/p>\n

On Saturday<\/strong> we were very happy as the sun came out in Brno and we had our last day in the conference<\/strong> with so much to learn. The day started with an interesting speech from Bart Schutz about Data and psychology<\/strong>, bringing out an example with his two sons as completely different customers. Afterwards, Larry Kim (Founder and CEO of Mobile Monkey<\/a>) spoke about the future of PPC Marketing in 2016<\/strong>, explaining why the strength of PPC Ads is also their weakness as they don\u2019t create a new demand. Thus, he elaborated on a sophisticated remarketing program combining Facebook and Adwords<\/strong> in order to create more targeted lists in terms of location, interest and behavior and shared tips on better quality score on Facebook Ads<\/strong>.<\/p>\n

\u201cPromote your best stuff! Find your unicorn\u201d<\/em> Larry Kim<\/p>\n

\"marketing<\/p>\n

Then SEO expert Jason Acidre<\/strong>, talked about Creative Link Building<\/strong> and stated by saying that it is a brand marketing tool and can be used for brand awareness. Daniel Waisberg<\/strong>, Analytics Advocate from Google, London, talked about TITE (time, interactions, trends, and events)<\/strong>, a matrix that helps in the data analysis process.<\/p>\n

Brendan Almack<\/strong> and his colleague Ciaran<\/strong> gave real examples on how to leverage the use of audiences created in Google Analytics<\/strong>. Last but not least, Phil Nottingham<\/strong> closed the conference with a speech about SEO and CRO on Video Marketing<\/strong> and shared valuable and actionable tips on video optimization.<\/p>\n

\u201cThink of thumbnails like movie posters\u201d <\/em>Phil Nottingham<\/p>\n

After these 2 long days we needed a decompression and the Kadebostany concert at Fleda club<\/strong> was the perfect remedy.<\/p>\n

\"marketing<\/p>\n

On the next day, we drove back to Prague in order to relax and set up our new goals. The atmospheric Tretter’s cocktail bar<\/strong> was the perfect spot to discuss our thoughts<\/strong> on the conference and our new objectives.<\/p>\n

\"marketing<\/p>\n

We left the Czech Republic full of thoughts, insights and experiences from other marketeers. Also stuffed from the delicious and plentiful local specialties<\/strong>! We became a more bonded team and felt that all of our efforts, make us happy and fulfilled. We were also satisfied to realize that most of the tactics applied globally, are also applied by our team and oftenly lead to successful results.\u00a0 We look forward applying all that we learned<\/strong> and doing the best for our clients and collaborators. Until the next time, Sbohem!<\/strong><\/p>\n

\"marketing<\/a><\/p>\n

Bonus<\/strong>: Find all the presentation Slides<\/strong> here!<\/p>\n

All presentations are video recorded and you can buy them for a small fee here:\u00a0video.marketingfestival.cz\/en<\/a>.<\/p>\n

Day 1<\/p>\n

Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page<\/em><\/p>\n\n\n\n
Oli Gardner<\/strong><\/td>\n<\/td>\n@oligardner<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Conquering International Search Markets: The key ingredients for international SEO success in competitive countries<\/em><\/p>\n\n\n\n
Aleyda Solis<\/strong><\/td>\nSlides<\/a><\/td>\n@Aleyda<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Brand Flip: Why customers now run companies and how to profit from it<\/em><\/p>\n\n\n\n
Marty Neumeier<\/strong><\/td>\nSlides<\/a><\/td>\n@MARTYneumeier<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

How to build your own automated bidding system in less than 6 weeks<\/em><\/p>\n\n\n\n
Daniel Gilbert<\/strong><\/td>\nSlides<\/a><\/td>\n@danielgilbert44<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Advanced SEO Process: Data, Strategy, Content and Outreach<\/em><\/p>\n\n\n\n
Dan Petrovic<\/strong><\/td>\nSlides<\/a><\/td>\n@dejanseo<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Highend CRM with low cost tools<\/em><\/p>\n\n\n\n
Bjoern Sjut<\/strong><\/td>\nSlides<\/a><\/td>\n@isdaron<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Day 2<\/p>\n

Data, Customers & the art of applying Psychology<\/em><\/p>\n\n\n\n
Bart Schulz<\/strong><\/td>\nSlides<\/a><\/td>\n@BartS<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

How to plan, setup and launch b2b marketing automation system in 90 days or less<\/em><\/p>\n\n\n\n
Dan Gridin<\/strong><\/td>\nSlides<\/a><\/td>\n@swotme<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Future of PPC Marketing in 2016 and Beyond<\/em><\/p>\n\n\n\n
Larry Kim<\/strong><\/td>\nSlides<\/a><\/td>\n@larrykim<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The New Age of Brand Building: Creative Link Building<\/em><\/p>\n\n\n\n
Jason Acidre<\/strong><\/td>\nSlides<\/a><\/td>\n@jasonacidre<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Data Analytics Framework: Putting context into data<\/em><\/p>\n\n\n\n
Daniel Waisberg<\/strong><\/td>\nSlides<\/a><\/td>\n@danielwaisberg<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Day Google AdWords Changed Forever!<\/em><\/p>\n\n\n\n
Brendan Almack<\/strong><\/td>\nSlides<\/a><\/td>\n@brendanalmack<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Video for SEO, CRO, Social and Beyond!<\/em><\/p>\n\n\n\n
Phil Nottingham<\/strong><\/td>\nSlides<\/a><\/td>\n@philnottingham<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

We were very excited to participate in another Marketing Festival in Brno taking place in November. This time, 8 members from our online marketing team traveled to the Czech Republic in order to learn new things and come back full of new insights. We started our trip with a morning flight to Prague and our […]<\/p>\n","protected":false},"author":2,"featured_media":5519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,113],"tags":[48],"acf":[],"yoast_head":"\nMozaik @ Marketing Festival 2015 | A Concise Recap - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"The Mozaik's online marketing team travels to the Czech Republic to attend the Marketing Festival in Brno and come back full of new insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/marketing-festival-2015-mozaik-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mozaik @ Marketing Festival 2015 | A Concise Recap - Mozaik Journal\" \/>\n<meta property=\"og:description\" content=\"The Mozaik's online marketing team travels to the Czech Republic to attend the Marketing Festival in Brno and come back full of new insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mozaik.com\/blog\/marketing-festival-2015-mozaik-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Mozaik Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MozaikOnline\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-15T16:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T15:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2015\/12\/marketing_festival_2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"746\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mozaik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:site\" content=\"@mozaikagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mozaik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mozaik.com\/blog\/marketing-festival-2015-mozaik-review\/\",\"url\":\"https:\/\/www.mozaik.com\/blog\/marketing-festival-2015-mozaik-review\/\",\"name\":\"Mozaik @ Marketing Festival 2015 | A Concise Recap - 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