{"id":5490,"date":"2016-07-07T12:09:12","date_gmt":"2016-07-07T10:09:12","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=5490"},"modified":"2022-11-18T15:01:45","modified_gmt":"2022-11-18T15:01:45","slug":"mozaik-wins-iab-mixx-award-for-toyota-second-year-in-a-row","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-wins-iab-mixx-award-for-toyota-second-year-in-a-row\/","title":{"rendered":"Mozaik wins IAB Mixx award for Toyota second year in a row"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>SILVER FOR TOYOTA AYGO FOLLOWS BEST IN SHOW FOR TOYOTA HYBRID IN 2015<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: normal; color: #000000;\">A <strong>12- strong team of Mozaikers<\/strong> literally \u201csnapped up the fun\u201d by winning the silver award for its campaign<strong> for Toyota Aygo X-Wave <\/strong>at the<strong> IAB Mixx awards 2016<\/strong> in a ceremony in Athens on June 27th.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: normal; color: #000000;\"><!--more--> <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: normal; color: #000000;\">By combining five pieces of content, its own assets and five channels while using minimum budget, Mozaik won the silver in the Digital Channels Integration category of the awards. A campaign based on a solid strategy attracted sizable audiences and the positive judgement of the<strong> international team of judges for a second time in a row<\/strong>.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: normal; color: #000000;\">Mozaik worked closely with the Toyota Hellas marketing team to define and decide the local communication strategy for Aygo. In order to cope with maturity and intense competition in a segment highly sensitive to newness and style, the brand needed to boost awareness and image. <strong>The adoption of a top-tier strategy for Aygo<\/strong> with the use of X-Wave, the open-top model derivative of the brand, proved to be the answer. Web assets were prepared and ads were created for transferring image from the trendiest open-top Aygo to the mainstream models.<\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5491\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/015.jpg\" alt=\"IAB Mixx Awards 2016\" width=\"640\" height=\"628\" \/><\/p>\n<p style=\"color: #000000; text-align: left;\">In terms of content ammunition, the combination of an available international film <strong>with a range of locally developed themes<\/strong> ideally matched content with channels. The right content for each channel was a primary goal. The undoubted star of content, however, was an original piece developed by Mozaik for the <strong>Facebook activation\u00a0\u201csnap up the fun\u201d<\/strong>. A variety of content for social and web banners complemented the score of materials. And to kick things off, a special chapter for Aygo x-wave was created and social platforms activated.<\/p>\n<p style=\"color: #000000; text-align: left;\"><a href=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/landing-page.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5506\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/landing-page.png\" alt=\"Mozaik wins IAB Mixx Awards 2016\" width=\"640\" height=\"2264\" \/><\/a><\/p>\n<p style=\"color: #000000; text-align: left;\"><span style=\"font-weight: normal;\">Original content was created for the <strong>optimum use of assets and platforms<\/strong>. Thus, a range of media was used starting with a landing page linked to the core Aygo chapter at the website, the Facebook page and <strong>X-Wave activation<\/strong> tab, our YouTube channel, Facebook ads, search ads, display with static and animated banners and video ads.<\/span><\/p>\n<p style=\"color: #000000; text-align: left;\"><a href=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/031.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5510\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/031.png\" alt=\"Toyota - IAB Mixx Awards 2016\" width=\"640\" height=\"612\" \/><\/a><\/p>\n<p style=\"text-align: left;\">The campaign results were very strong. Traffic to the website increased by<strong> 54%<\/strong> and visits to the Aygo section increased by<strong> 365%<\/strong>, while Aygo test drives off-line increased by <strong>73%<\/strong> between comparable periods.<\/p>\n<p style=\"text-align: left;\">The bottom line is that Mozaik has set the bar very high for its work on Toyota. <strong>Consistent excellent is the Mozaik way. <\/strong>To be continued.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SILVER FOR TOYOTA AYGO FOLLOWS BEST IN SHOW FOR TOYOTA HYBRID IN 2015 A 12- strong team of Mozaikers literally \u201csnapped up the fun\u201d by winning the silver award for its campaign for Toyota Aygo X-Wave at the IAB Mixx awards 2016 in a ceremony in Athens on June 27th.<\/p>\n","protected":false},"author":2,"featured_media":5495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[109,48],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - 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