{"id":7458,"date":"2017-07-04T13:16:14","date_gmt":"2017-07-04T13:16:14","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=7458"},"modified":"2024-10-30T15:32:39","modified_gmt":"2024-10-30T15:32:39","slug":"mozaik-wins-iab-mixx-awards-3rd-consecutive-year","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-wins-iab-mixx-awards-3rd-consecutive-year\/","title":{"rendered":"Mozaik Wins at Iab Mixx Awards for a 3rd Consecutive Year"},"content":{"rendered":"

Gold for Toyota & Bronze for Zulutrade.<\/strong><\/p>\n

Continuing its successful presence at the IAB MIXX AWARDS 2017<\/strong>, Mozaik was honored with a Gold Award<\/strong> for the Effective Use of Data in the Toyota C-HR launch<\/strong> and a Bronze Award<\/strong> for the search campaign of Zulutrade<\/strong>.<\/p>\n

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\"iab<\/p>\n

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For the Toyota<\/a> case, the role of Mozaik was to turn Awareness into Business<\/strong> by making the brand\u2019s propositions meaningful to new audiences, allowing them in such way to stand out from the crowd and continue to drive growth.<\/p>\n

The goal was to identify prospects, to move them down to the purchasing funnel and eventually lead them to physical showrooms.<\/p>\n

The creative strategy was locally adopted and followed in consistency with the European creative approach while conveying the brand\u2019s technological advantages with the tonality that was set at the image film.<\/p>\n

One of the Innovations of the Campaign was the use of data enabling us to show specific messages to audiences that would be ready to react<\/strong> and proceed to the action desired. An advanced tool was implemented in the website that assigned engagement scores to the visitors based on their actions. These visitors were \u201ccaptured\u201d and targeted for several remarketing campaigns.<\/p>\n

The result was highly successful:<\/p>\n