{"id":8173,"date":"2018-12-14T13:06:13","date_gmt":"2018-12-14T13:06:13","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=8173"},"modified":"2024-10-30T15:46:51","modified_gmt":"2024-10-30T15:46:51","slug":"mozaik-brings-forward-piraeus-bank-new-corporate-values","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-brings-forward-piraeus-bank-new-corporate-values\/","title":{"rendered":"Mozaik Brings Forward Piraeus\u2019 Bank New Corporate Values"},"content":{"rendered":"

Piraeus Bank Group,<\/strong> having a leading role<\/strong> in the Greek market<\/strong> and a strong international presence, offers a wide range of financial products and services. Being the number one bank in Greece it has taken part in the restructuring of the Greek Bank System, as one of the most important pillars in the bank field, by innovating and offering solutions and outlets, in order for the economy and businesses to regain their pace and to create new sustainable growth paths. At the same time, it has the know-how, experience and determination to effectively address today’s challenges and to ensure that it meets the highest standards of operational and corporate governance.<\/p>\n

The purpose of Piraeus Bank is to be a pillar of stability for the Greek economy,<\/strong> to fuel growth and support innovation; its impact to be positive and lasting, with benefits for its customers, employees, shareholders and society at large, fully reflecting the bank\u2019s values which are to create value in all they do<\/em>, to challenge frontiers<\/em>, to enthuse their customers<\/em> and to build relationships of trust<\/em>.<\/strong> That is the reason why the Management of the Bank decided to\u00a0<\/strong>pursuit a new corporate culture <\/strong>while creating a modern work environment that promotes open communication, high performance and personal growth. Piraeus Bank <\/strong>assigned Mozaik <\/strong>to communicate among the Bank<\/strong>\u2019<\/strong>s employees its mission, vision and purpose and bring forward its new corporate culture and values on the occasion of the upcoming Values Festival.<\/strong><\/p>\n

\"PIRAEUS\u2019<\/p>\n

After thoroughly studying Piraeus Bank\u2019s new corporate culture, values, mission and purpose,\u00a0Mozaik began by setting the appropriate tone and communication language for the entire campaign<\/strong>. Then it defined and visualized the brand identity of the Values Festival that was later spread between all\u00a0advertising material, script, slogan and corporate video<\/strong>, maintaining consistency throughout, always in line with the new value-DNA of Piraeus Bank.<\/p>\n

 <\/p>\n

\"PIRAEUS\u2019<\/p>\n

 <\/p>\n

Each value was communicated in a different, modern, powerful and abstract way, allowing employees to give their own interpretation to each value symbolism, while\u00a0the graphics branding composition supported the<\/strong> Festival’s core message <\/strong>with the motto<\/strong> “Our values, our strength”.<\/strong><\/p>\n

Visuals were inspired by different art movements, deploying elements of\u00a0supremacism, surrealism and modernism<\/strong>\u00a0coming together to create\u00a0a universe of symbols expressing the fundamental values of Piraeus Bank<\/strong>.<\/p>\n

\"\"<\/p>\n

Each value was represented by a unique symbol, possessing a strong, chromatic identity based on the basic colors, the blue and yellow of Piraeus Bank, as well as four supportive colors – baby blue, soft green, powder pink and light yellow.<\/p>\n

The\u00a0main visuals had to be incorporated in the venues of the Values Festival with 3D constructions<\/strong>\u00a0featuring their own color code, in the form of wallpapers, sculptural props, navigation signs, value-based t-shirts and slogan installations. Completing the inspirational and festive experience Mozaik delivered also the festival’s campaign video, referencing Greece and the optimism that lies within the dreamy and yet so familiar scenes of the sea’s eternal blue and the sky’s yellow-golden rays of sun \u2013 color motifs that can be found in the brand identity of Piraeus Bank and the Greek landscape alike.<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Piraeus Bank Group, having a leading role in the Greek market and a strong international presence, offers a wide range of financial products and services. Being the number one bank in Greece it has taken part in the restructuring of the Greek Bank System, as one of the most important pillars in the bank field, […]<\/p>\n","protected":false},"author":2,"featured_media":8241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[18,114],"acf":[],"yoast_head":"\nPiraeus\u2019 Bank New Corporate Culture by Mozaik<\/title>\n<meta name=\"description\" content=\"Piraeus Bank assigned Mozaik to communicate the Bank\u2019s mission and vision and bring forward its new corporate culture and values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/mozaik-brings-forward-piraeus-bank-new-corporate-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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