{"id":8419,"date":"2019-07-03T15:24:10","date_gmt":"2019-07-03T15:24:10","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=8419"},"modified":"2024-10-30T15:41:27","modified_gmt":"2024-10-30T15:41:27","slug":"mozaik-looks-better-nude-launch-bioderma-photoderm-nude-touch","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-looks-better-nude-launch-bioderma-photoderm-nude-touch\/","title":{"rendered":"Mozaik \u201clooks better nude\u201d with the launch of Bioderma Photoderm Nude touch"},"content":{"rendered":"<p>NAOS Skincare welcomed <strong>Bioderma Photoderm Nude Touch<\/strong> in its product portfolio. A tinted, 50SPF protection, face sunscreen. Light to the touch and natural looking, it mingles perfectly with the skin\u2019s natural shade in only 30\u2019\u2019.<\/p>\n<p><strong>Mozaik took up the digital launch of the product in the Greek market<\/strong> as the absolute, new generation sunscreen for summer 2019 but also as the mandatory asset of the skin throughout the year. The <strong>international slogan \u201cyou look better nude\u201d<\/strong> was mandatory and needed to be enhanced locally with supporting messages in competitions and social media.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-8422\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_banner_1.jpg\" alt=\"nude_touch_banner_1\" width=\"577\" height=\"492\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_banner_1.jpg 577w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_banner_1-300x256.jpg 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>Inspired by the \u201cnudity\u201d of the product\u2019s DNA, Mozaik acted in two phases.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-9249 size-full\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_Landing_page.jpg\" alt=\"\" width=\"577\" height=\"1760\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_Landing_page.jpg 577w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_Landing_page-98x300.jpg 98w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_Landing_page-336x1024.jpg 336w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_Landing_page-504x1536.jpg 504w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>A <strong>pre-launch contest phase just before the Greek Easter<\/strong> contradicted to the dying eggs red tradition and <strong>the official launch phase following the success of the contest.<\/strong> The trend of nude in fashion was used as a lever to enhance the concept and associate it with all the top choices<strong> for a modern look just before the hot summer arrived<\/strong>. To adopt the nude trend in your sunscreen is in, so do so and \u201cLook better nude\u201d.<\/p>\n<p>With the messages, <strong>\u201cThis Easter Stay Nude\u201d and #nudeisthenewblack Mozaik<\/strong> created a nude trend in no time. Effective, to the point and <strong>taking advantage of the \u201cegg\u201d trending on Instagram to compete Kylie Jenner and the nude trend in fashion<\/strong>, Mozaik thrived over competition and already established Photoderm Nude Touch as the absolute face sunscreen from now on.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-8421\" src=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_teaser.jpg\" alt=\"nude_touch_teaser\" width=\"577\" height=\"577\" srcset=\"https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_teaser.jpg 577w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_teaser-150x150.jpg 150w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_teaser-300x300.jpg 300w, https:\/\/www.mozaik.com\/blog\/wp-content\/uploads\/2019\/07\/Nude_Touch_teaser-350x350.jpg 350w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Find out more:\u00a0<a href=\"https:\/\/photoderm-nude.bioderma.gr\/\" target=\"_blank\" rel=\"noopener\">https:\/\/photoderm-nude.bioderma.gr\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAOS Skincare welcomed Bioderma Photoderm Nude Touch in its product portfolio. A tinted, 50SPF protection, face sunscreen. Light to the touch and natural looking, it mingles perfectly with the skin\u2019s natural shade in only 30\u2019\u2019. Mozaik took up the digital launch of the product in the Greek market as the absolute, new generation sunscreen for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[138,115,48,112,60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mozaik \u201clooks better nude\u201d with the launch of Bioderma Photoderm Nude touch - Mozaik Journal<\/title>\n<meta name=\"description\" content=\"Mozaik takes up the launch of Bioderma Photoderm Nude Touch in the Greek market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mozaik.com\/blog\/mozaik-looks-better-nude-launch-bioderma-photoderm-nude-touch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mozaik \u201clooks better nude\u201d with the launch of Bioderma Photoderm Nude touch - 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