{"id":9143,"date":"2023-03-02T08:22:34","date_gmt":"2023-03-02T08:22:34","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=9143"},"modified":"2024-10-30T15:36:33","modified_gmt":"2024-10-30T15:36:33","slug":"mozaik-spreads-the-batiste-secret-with-a-creative-phygital-campaign","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-spreads-the-batiste-secret-with-a-creative-phygital-campaign\/","title":{"rendered":"Mozaik Spreads \u201cthe Batiste Secret\u201d with a Creative Phygital Campaign"},"content":{"rendered":"

Always at the forefront of\u00a0cutting-edge\u00a0social media\u00a0practices, Mozaik attended the \u201cSpread the Batiste Secret Event\u201d to spread the \u201cBatiste Secret\u201d through all social media platforms in the most engaging manner so as to draw the audience in and trigger them to action.<\/p>\n

From the 17th to the 22nd of October of 2022, Batiste curated an event at The Mall Athens in order to connect with its audience and \u201cSpread the Batiste Secret\u201d of renewed and refreshed hair between washes in just 4 moves.<\/p>\n

A remarkable stage, with a colorful swing adorned with flowers was created to communicate the very essence of the brand and to evoke Batiste\u2019s breath of freshness.<\/p>\n

Developing solutions to connect the physical with the digital world for seamless communication across channels, Mozaik created a dedicated phygital campaign and designed a content plan, so as to cover the event live and generate real-time content through all platforms. The #SpreadBatisteSecret Campaign was launched in two phases, the teaser phase and the actual launch phase through which user-generated content and influencer content was created for the brand\u2019s channels.<\/p>\n

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The event was backed by a number of influencers as well as hair stylists who created 500 amazing quick hair dos on the spot. With many gifts, games, 4,000 Batiste samples & consumer leaflets the event was a success grabbing the attention of more than 50,000 passers-by and creating more than 5,000 new contacts.<\/p>\n

In collaboration with a pool of nano and micro influencers we posted a series of transitional videos with the influencers\u2019 having a fresh hair do without revealing how it was done asking the audience to stay tuned in order to find out more. Later on, they revealed the secret live from the Batiste Stage along with the campaigns hashtag that was no other than the \u201cBatiste\u201d products.<\/p>\n