{"id":9660,"date":"2025-06-02T10:26:12","date_gmt":"2025-06-02T10:26:12","guid":{"rendered":"https:\/\/www.mozaik.com\/blog\/?p=9660"},"modified":"2025-10-15T14:47:00","modified_gmt":"2025-10-15T14:47:00","slug":"mozaik-and-eleni-rantou-spread-the-message-even-if-you-forget-we-remember-you-for-avas-alzheimers-csr-campaign","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/blog\/mozaik-and-eleni-rantou-spread-the-message-even-if-you-forget-we-remember-you-for-avas-alzheimers-csr-campaign\/","title":{"rendered":"Mozaik And Eleni Rantou Spread The Message \u201cEven If You Forget, We Remember You\u201d For Ava\u2019s Alzheimer\u2019s CSR Campaign"},"content":{"rendered":"

With a long history in the dishwashing liquid industry, AVA has always considered legacy a fundamental part of its brand DNA. In this spirit, the brand decided to take action by supporting those impacted by dementia, partnering with the Alzheimer\u2019s Association of Athens. The goal of this initiative was twofold: to raise awareness about Alzheimer\u2019s disease, which currently affects thousands, and to boost awareness of the brand\u2019s corporate social responsibility efforts. The challenge was to educate the public about the disease, raise awareness of its symptoms, and ensure that the campaign\u2019s message reached at least 60% of the target audience or else 850,000 people.<\/p>\n

To support AVA’s CSR campaign, Mozaik created a dynamic social media campaign with a series of educational posts, engaging videos, and stories. A key part of the campaign was the strategic involvement of an influencer, chosen to raise awareness about Alzheimer\u2019s disease and highlight AVA\u2019s commitment to the cause.<\/p>\n

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The campaign\u2019s powerful message, “Even If You Forget, We Remember You,” was brought to life by Eleni Rantou through a series of videos, posts, and stories shared on her Instagram profile on world Alzheimer\u2019s Day, September 21. Under the creative direction of Mozaik, Eleni Rantou reached out to those affected by Alzheimer’s, offering them a reminder of care and support. In her posts, she sheds light on the ‘face’ of the disease, highlights its symptoms, opens up about her personal experience with it, and urges the public to break the silence and seek help.<\/p>\n

The strategic use of influencer marketing in the campaign served two key purposes. Firstly, Eleni Rantou was selected due to her widespread popularity, extensive fan base, and strong public appeal. Secondly, her personal connection to Alzheimer’s, having shared her own experience with her mother\u2019s battle with the disease, allowed her to authentically relate to the audience. This made the content she created genuine and heartfelt, presenting an authentic take on dementia.<\/p>\n