{"id":1463,"date":"2018-03-24T18:48:01","date_gmt":"2018-03-24T16:48:01","guid":{"rendered":"https:\/\/www.mozaik.com\/hospitality\/?p=1463"},"modified":"2018-06-05T16:14:33","modified_gmt":"2018-06-05T13:14:33","slug":"behind-the-scenes-of-tourism-awards-2018","status":"publish","type":"post","link":"https:\/\/www.mozaik.com\/hospitality\/blog\/hospitality-news\/behind-the-scenes-of-tourism-awards-2018\/","title":{"rendered":"Behind the Scenes of Awarded Cases"},"content":{"rendered":"<p>Proving that Greek tourism is adopting practices and initiatives that promote innovation and high quality services, this year\u2019s participants have raised the standards of the <strong>Tourism Awards<\/strong> to new heights.<\/p>\n<p>Racing through the heights with outstanding web design and development, <strong>Mozaik Hospitality has put its years of expertise and know-how in practice for the creation of two exceptional websites<\/strong>.<\/p>\n<p><strong>COSTA NAVARINO (Silver Award)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1468\" src=\"https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/costa-navarino.jpg\" alt=\"Costa-Navarino\" width=\"1800\" height=\"1015\" srcset=\"https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/costa-navarino.jpg 1800w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/costa-navarino-500x282.jpg 500w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/costa-navarino-768x433.jpg 768w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/costa-navarino-1000x564.jpg 1000w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>Costa Navarino is a luxury resort bridging together architectural harmony, gastronomic wealth, upscale services and versatile activities always with respect to the nature, tradition, history and heritage of the region. The challenge was to <strong>turn the actual experience into a responsive digital experience and bring the story of Costa Navarino to life<\/strong>.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>Following an inspiring vision and methodical strategy Mozaik hospitality\u2019s strategic, <strong>UI\/UX design<\/strong> \u03ba\u03b1\u03b9 development teams began to realize this dream. The first step was to rebuilt the website\u2019s architecture and redesign its content. After thorough strategic and business studies of the company\u2019s USPs and competitive advantages, a carefully chosen UX approach and <strong>Content Mapping<\/strong> has brought forward the content of Costa Navarino. Then after fully understanding the business, upscale services and brand identity of the resort a <strong>design concept<\/strong> was developed and the wireframes were visualized along with the code and post-development SEO, delivering a new multifaceted website destination that was aesthetically balanced and sales-optimized.<\/p>\n<p><strong>Results<\/strong><\/p>\n<p>The Costa Navarino website has succeeded in taking guests on a <strong>visual hospitality journey<\/strong>, triggering emotions and senses to engage customers and increase sales.<\/p>\n<p>Find the website here&gt;\u00a0<a href=\"https:\/\/www.costanavarino.com\/\" target=\"_blank\" rel=\"noopener\">costanavarino.com<\/a><\/p>\n<p><strong>BRANCO MYKONOS (Bronze Award)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1478\" src=\"https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/branco.jpg\" alt=\"Branco mykonos website\" width=\"1800\" height=\"1015\" srcset=\"https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/branco.jpg 1800w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/branco-500x282.jpg 500w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/branco-768x433.jpg 768w, https:\/\/www.mozaik.com\/hospitality\/wp-content\/uploads\/2018\/06\/branco-1000x564.jpg 1000w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>The goal was to <strong>promote a brand new hotel<\/strong> in a very competitive environment with no content to work with. To introduce Branco Mykonos not only as a hotel but as an autonomous destination where one could experience accommodation, dining, wellness and enjoyment as never before.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>The first step for the creatives of Mozaik Hospitality was to <strong>determine a profile<\/strong> for Branco Mykonos. A profile that would reflect the guests that the hotel wishes to attract, the cosmopolitan character of Mykonos and the hotel\u2019s distinctive elements and services that make it unique.<strong> A microcosm of experiences<\/strong>. A Universe of You. The idea was to communicate this universe through a <strong>promotional video<\/strong>, one of the most successful ways to present a new hotel according to research studies.<\/p>\n<p>According to Google\/Ipsos MediaCT:<\/p>\n<ul>\n<li>3 out of 5 travelers who watch travel videos narrow down the brand, destination or activity choices<\/li>\n<li>37% of travelers watch travel videos when deciding which website to book on.<\/li>\n<\/ul>\n<p>According to Expedia:<\/p>\n<ul>\n<li>45% of users booked instantly after watching a video of travel activity<\/li>\n<li>74% of business travelers say that they prefer to watch a video before making their final booking decision.<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<p>The creative work that was performed on this project <strong>increased sales of the hotel itself and of individual hotel units<\/strong> proving once again that video promotion can achieve impressive results in a fully competitive environment even against already established competition.<\/p>\n<p>Find the website here&gt;\u00a0<a href=\"https:\/\/www.brancohotel.com\/\" target=\"_blank\" rel=\"noopener\">brancohotel.com<\/a><\/p>\n<p><em><strong>Follow us behind the scenes as many rather important insights are about to follow.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proving that Greek tourism is adopting practices and initiatives that promote innovation and high quality services, this year\u2019s participants have raised the standards of the Tourism Awards to new heights. Racing through the heights with outstanding web design and development, Mozaik Hospitality has put its years of expertise and know-how in practice for the creation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the Scenes - Mozaik Hospitality Tourism Awards 2018<\/title>\n<meta name=\"description\" content=\"Mozaik Hospitality has put its years of expertise and know-how in practice for the creation of two exceptional websites. 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