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Sometimes myths and traditions find their way into your everyday life, into your style and wardrobe.

WORKING TEAMS
strategy
production
performance
CLIENT

MITOS combines embroidery traditions with modern patterns to create quality swimwear, beachwear and beach accessories for women that enhance the level of personal expression and style.

BRIEF

The objective was to artfully reveal the concept behind the new Symmetry collection of Mitos Swimwear and add a geometrical touch to the entire layout.

SOLUTION

The editorial like website of Mitos Swimwear makes your shopping experience easy and enjoyable with distinctive features that highlight each unique collection. With a set of intriguing elements and beautifully styled images, the fully responsive website expresses the authentic and geometrical character of the Symmetry collection inspired by all things symmetrical in the Greek islands, mythology and tradition, the most amazing geometrical shapes, forms and patterns one could ever imagine in Greek architecture, weaving tradition and in the mythical stories of Ariadne. The collection unfolds with the use of parallax scrolling effects, ajax product filtering and search making navigation and shopping for your favorite swimwear as easy and fun as flipping a page of a magazine. The Mitos Swimwear SEO friendly and speed optimized website also features cross-browser & cross-platform compatibility as well as valid markup.

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