Brand Identity for New Excelsior Boutique Hotel Thessaloniki
Extending its excellent cooperation with the Macedonian Hotels’ Group, Mozaik has assumed the creation of the complete brand identity for Excelsior, the Group’s new luxury hotel, situated at the heart of Thessaloniki.
Macedonian Hotels, the same Tornivouka family of the famous Mediterranée which first operated at the beginning of the previous century and soon became an emblem for the city of Thessaloniki and an example for the whole country, this time places a new bet with the visitor.
With an exciting story that began in 1900 and is impressed in the nature of its listed building of rare beauty, the completely renovated Excelsior Boutique Hotel, featuring all modern comforts and services, has recently opened its doors again to the public.
Having as a precious ally its team’s know-how and its experience in strategic marketing issues, Mozaik has created a unique and avant-garde design based on the values and the target group of the Excelsior Hotel, managing to elevate the hotel’s distinctive identity while respecting tradition and, at the same time, gazing into future.
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