According Google, majority of media consumption (about 90%) come along in front of a screen! The gradually simultaneous use of PCs, Tablets, Smartphones, TVs leads to what we call ‘cross-platform behavior’ that creates new standards in consumer behavior analysis.
Continue reading
Introduction to Location Based Marketing
What is it?
Location based marketing is not an old concept. In fact it appeared at the same time with geo-location services and it refers to the process according to which a business can promote its services or products via geo-location services.
Continue reading
