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26.03.13
THE NEW MULTI-SCREEN WORLD
Journal / Strategic Insights / 26.03.13
According Google, majority of media consumption (about 90%) come along in front of a screen! The gradually simultaneous use of PCs, Tablets, Smartphones, TVs leads to what we call ‘cross-platform behavior’ that creates new standards in consumer behavior analysis. Almost a 90% of users start an action on one device and continue to another one […]