Τhe concept “CHRISTMAX” means that everyone should experience the Christmas Period to the MAXIMUM!! Also, it suggests that Max Stores is best place in town, where we can find Christmas decorations to the maximum. Christmas lights, candles, Christmas trees and many other festive products will keep alive the Christmas Spirit in our Hearts!
A radio spot was created to promote the concept “CHRISTMAX” that was narrated by actor Sofia Filippidou suggesting taking our Christmas decorations to the max, decorating everything from our house to our relatives. The radio spot also introduces the new MAX Store on Doukisis Plakentias in Chalandri.